Premium TWS Earbuds - Extended Runtime
Client: AudioTech Global
ROI
320%
投資収益率
回収期間
4 months
ROIまでの期間
収益
$8.5M
初年度の売上高
背景
会社概要
AudioTech Global is a leading consumer electronics manufacturer specializing in premium audio devices.
市場の背景
The TWS earbuds market is highly competitive with over 200 brands competing on features and battery life.
課題
AudioTech needed to differentiate their flagship earbuds with extended battery life while maintaining the most compact design in the market.
主な課題
Ultra-Compact Design Requirement
課題：
Needed batteries thinner than 0.5mm to fit into earbuds smaller than 4.5g each
影響：
Existing battery suppliers could only provide 0.6-0.8mm thickness
Extended Playback Time
課題：
Target of 8 hours continuous playback without increasing earbud size
影響：
Previous generation only achieved 6 hours with larger form factor
Fast Charging Capability
課題：
Needed 30-minute charging to 80% capacity for quick top-ups
影響：
Standard batteries required 60+ minutes for similar capacity
Thermal Management
課題：
Heat dissipation in confined spaces while maintaining safety standards
影響：
Risk of thermal throttling or safety issues with improper design
JHYのソリューション
JHY's Custom Battery Solution
JHY developed a specialized 0.4mm ultra-thin battery with advanced thermal management and 5C fast charging capability.
アプローチ：
Engineered proprietary cell chemistry for 0.4mm thickness
Implemented advanced thermal management system
Designed 5C discharge capability for fast charging
Optimized energy density to 200+ Wh/kg
Rapid prototyping in 5-7 days for faster time-to-market
Timeline: Prototyping: 5-7 days | Design refinement: 2 weeks | Mass production: 4 weeks
技術仕様
バッテリーの仕様
厚さ：
0.4mm
容量：
50mAh
エネルギー密度：
200+ Wh/kg
discharge Rate:
5C
サイクルライフ：
1000+
動作温度：
-20°C ～ 60°C
製品仕様
重量：
4.2g per earbud
playback Time:
8 hours
充電時間：
30 min to 80%
case Capacity:
32 hours total
耐水性：
IPX7
成果と影響
Battery Thickness
0.4mm
40% thinner than competitors
Playback Time
8 hours
2 hours longer than previous generation
Charging Speed
30 min to 80%
50% faster charging
Market Response
+35% sales
Best-selling model in category
Customer Rating
4.8/5 stars
このカテゴリーで最高
Market Share
+12%
Gained from competitors
お客様の声
John Chen
VP of Product Development
オーディオテック・グローバル
"JHY's battery solution was a game-changer for us. Their rapid prototyping capability and technical expertise allowed us to bring our flagship earbuds to market faster than our competitors. The 0.4mm ultra-thin design combined with 8-hour battery life gave us a significant competitive advantage. Our sales exceeded expectations by 35% in the first quarter."
競争優位性
Competitor A (VARTA)
thickness
0.6mm
playback
6 hours
charging
45分
価格
$3.50
JHY Advantage: JHY is 40% thinner with 33% longer playback
Competitor B (Grepow)
thickness
0.5mm
playback
6.5 hours
charging
40 min
価格
$3.20
JHY Advantage: JHY offers superior thickness and playback time
Competitor C (EVE Energy)
thickness
0.7mm
playback
5.5 hours
charging
50 min
価格
$2.80
JHY Advantage: JHY delivers premium performance at competitive price
主な学び
Rapid prototyping capability is critical for competitive advantage
Custom battery design can differentiate products in crowded markets
Fast charging combined with ultra-thin design creates premium positioning
Close collaboration between battery supplier and product team is essential
Time-to-market advantage translates directly to market share gains
今後の手順
AudioTech Global is now planning a second-generation model with even higher capacity and exploring curved battery designs for future products.